AS Roma unveiled the new 2026-27 home kit in a friendly against AS Cannes, but the shirt immediately drew criticism for its on‑pitch look. The club, which finished 2025 in 6th place in Serie A with 58 points, 18 wins, 4 draws and 11 losses, displayed a design that failed to win over supporters.
What are the main flaws?
The deep V‑neck collar looks far too wide and poorly fitted, creating a ragged effect. Adidas’s three stripes on the shoulders are oversized, appearing bulky rather than sleek. Moreover, the sleeve sponsor logo is stark white, clashing with the rest of the shirt. These details made the overall look feel disjointed, especially under stadium lights.
What still works?
Despite the shortcomings, the classic maroon base stays true to AS Roma’s identity, echoing the club’s heritage. The newly introduced crest, with a retro vibe, was welcomed: its design harks back to past glories and adds a nostalgic touch. Fans praised the nod to history, even if the overall kit fell short of expectations.
How does this affect the club’s image?
A poorly received kit can impact brand perception, especially in a market where aesthetics matter. With 46 goals scored and 29 conceded (+17 goal difference) this season, AS Roma aims to keep its reputation as a competitive side. A well‑crafted image is key to attracting sponsors and maintaining player morale.
What comes next?
The club will need to assess the criticism before the next home match against Parma, scheduled for February 14, 2027. Adjustments to the design or stronger communication about the kit’s strengths may be considered. Meanwhile, fans continue debating online, questioning whether the oversized stripes and baggy collar will be tweaked in future releases.
Note: The shirt was produced by Adidas, AS Roma’s long‑time partner, and the new crest was designed by Marcus Dilley, known for his work in American soccer branding. Fan reaction will be decisive in determining if the kit stays as is or undergoes changes before the upcoming season.
